A business plan is a tool that defines a new business, its product/ service offerings, its mode of revenue generation, management and staffing, financing, operations and other factors crucial for long-term success. Start-ups create them as part of the business inception process while existing businesses often write them when changing strategies.
The business-plan-writing-process can also help a start-up identify weaknesses, misconceptions, or other details that might affect how a business has positioned itself.
Business plans are usually required by start-ups seeking funding, whether from financial institutions or investors. However, since they serve as a solid business compass / roadmap they are recommended for all start-ups and entities wishing to revitalize existing businesses.
A&A’s advisory team has extensive experience in the formulation of viable business plans for all business sizes in Kenya.
